Pay What Ford Employees Pay Pricing Event in Havelock, NC

Author: Riverside Ford Team

Now through July 6, get exclusive employee pricing on eligible new 2025 & 2026 Ford vehicles at Riverside Ford.

View Eligible Vehicles

The Ford Employee Pricing Event 2026

American Value. For American Values.

Ford’s 2026 Employee Pricing Event gives customers unprecedented public access to special, internal employee-style pricing on most new 2025 and 2026 Ford vehicles. As part of Ford’s national “American Value. For American Values.” initiative, this limited-time sales event delivers absolute pricing transparency, massive below-MSRP savings, and a completely simplified, stress-free buying experience.

What Is Ford Employee Pricing?

Typically reserved only for Ford team members, this pricing event is based directly on Ford’s internal employee/A-Plan structure. When you visit Riverside Ford during this event, you can expect:

• Pricing Well Below MSRP: Take advantage of deep, upfront discounts.
• Dealer Invoice Alignment: Pricing that is often close to actual dealer invoice costs.
• A No-Haggle Experience: No games, no back-and-forth bargaining—just a simplified transaction structure.
• Unmatched Savings: Save anywhere from hundreds to several thousand dollars depending on the exact vehicle and trim level you choose.

What does it look like on paper? Many automotive experts and dealerships describe this specialized structure as approximately 3–5% below dealer invoice, resulting in potentially thousands off the original MSRP.

Unlock Your Savings

How It Works

Buying a new vehicle shouldn’t be complicated. We’ve streamlined the path to your new vehicle into three simple steps:

1. Choose Your Ford: Browse our massive selection of eligible new 2025 and 2026 Ford models online or on our lot.
2. Unlock Employee Pricing: Our team will show you the transparent employee pricing structure upfront—no hoops to jump through.
3. Drive Home Happy: Sign the paperwork and drive home with exclusive savings that are normally closed to the public.

Eligible Vehicles & Featured Models

The Employee Pricing Event applies to most new 2025 Ford vehicles and 2026 Ford vehicles. Whether you need a rugged work truck, a spacious family SUV, or an efficient commuter car, we have eligible models across all categories:

• Trucks: Built Ford Tough for work or play.
• SUVs: Versatile, tech-packed, and ready for adventure.
• Sports Cars: Iconic American performance.
• Hybrids: Advanced efficiency without sacrificing capability.

Popular Eligible Models Now in Stock:

• Ford F-150 (America’s favorite pickup)
• Ford Maverick (The versatile, nimble compact truck)
• Ford Ranger (Mid-size capability redefined)
• Ford Bronco (Off-road dominance and heritage style)
• Ford Mustang (Unmatched street performance)
• Ford Explorer (The ultimate family-trip SUV)
• Ford Expedition (Full-size luxury and command)
• Ford Transit (Ready to power your business)

Research New Inventory

Why Buy from Riverside Ford Now?

• Limited-Time Savings Event: Opportunities like this only happen once a year.
• No-Haggle, Transparent Pricing: Know exactly what you’re paying from the very start.
• Massive Below-MSRP Offers: Keep more money in your pocket or get more vehicle for your budget.
• Flexible Ford Credit Financing: Ask our finance team about special available Ford Credit financing options to pair with your employee pricing.

Frequently Asked Questions (FAQ)

Is everyone eligible?

Yes. Most U.S. customers qualify for this event at participating dealers like Riverside Ford.

When does the offer end?

The promotion runs from May 1, 2026, through July 6, 2026. To qualify, you must either take new retail delivery from our dealer stock or place a qualifying factory retail order before the July 6 deadline.

Which vehicles are excluded?

While the vast majority of our inventory is included, certain specialty, limited-edition, and high-performance models—including select Raptor models and Mustang GTD variants—may be excluded. Contact a Riverside Ford representative for a definitive list of exclusions.

Can I combine employee pricing with other offers?

Some regional financing incentives and specialized offers may be combinable. Contact our finance department for complete, up-to-date details.

Do I need a Ford employee code or PIN?

No. During this event, a corporate employee code is not required. The general public is automatically given access to these prices.

Get the Best Deal on Your New Ford

Ready to get behind the wheel of a new Ford? Don’t miss out on the exclusive savings you’re entitled to as a valued employee. Take advantage of the Ford Employee Discount Program today and drive away in your dream car for less.

Explore Our Employee Discount Vehicles

Available on the purchase or lease of eligible new 2025/2026 Ford vehicles at participating dealers. Excludes select models and trims. Residency restrictions may apply. See dealer for complete details. Offer ends 7/6/2026. Riverside Ford © 2026. All Rights Reserved.