*Valid on dealer-installed retail or fleet eligible retail purchases only. Requires presentation of competitor’s current price ad/offer on exact tire sold by dealership within 30 days after purchase. For online quotes, guarantee applies only to new tires sold on retailer websites. Excludes tires sold by third parties on marketplace sites and any resellers. See a participating U.S. dealership for details. Ford reserves the right to change, modify, or discontinue this program at any time.
**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Welcome to Riverside Ford
Why Choose Riverside Ford
At our Ford dealership in New Bern, NC, purchasing a vehicle is a straightforward, honest, and hassle-free experience. Whether you're in the market for a brand-new car, considering pre-owned vehicles, or booking reliable maintenance, our staff is dedicated to assisting you throughout the entire process. Take a look at our selection on the web, get an estimate on your trade-in, or arrange a test drive now — your next set of wheels is ready and waiting for you.
- Wide Selection of Ford Vehicles
Riverside Ford offers an impressive inventory of vehicles, including the iconic Ford F-150 is known for its durability and versatility, making it a top choice for truck enthusiasts. The Ford Super Duty is another standout in the lineup, with its capability to handle tough jobs with ease. The Ford Mustang is a classic American muscle car, delivering power and performance that is sure to turn heads on the road. Each of these vehicles showcases Ford's commitment to quality and innovation.
- Transparent Financing
At Riverside Ford, we offer a variety of financing and leasing options to make purchasing your dream vehicle easier than ever. Our team of experts will work with you to find a plan that fits your budget and lifestyle. Whether you're looking to buy or lease, we have competitive rates and flexible terms available to suit your needs. Let us help you drive off the lot in the car of your dreams today. Apply for financing today!
- Certified Ford Service & Maintenance
When it comes to service and maintenance for your Ford vehicle in Riverside, our dealership is here to help. Our expert technicians use genuine Ford parts to ensure your vehicle runs smoothly. From routine maintenance tasks to more complex issues, we have the knowledge and tools to get the job done right while offering the best deals. Trust Riverside Ford for all your service needs. Schedule service today!
- Service Specials & Value
Take advantage of service coupons like our “Works” synthetic oil change package, lifetime brake pad guarantee, and FordPass Rewards. Riverside Ford
- Convenient Pickup & Delivery
When it’s time for service, ask about our complimentary vehicle pickup and delivery for eligible customers. Riverside Ford
- Parts & Accessories
We stock quality Ford parts and accessories — from tires to batteries — and offer special deals to help you maintain or customize your vehicle. Riverside Ford
